We now have a robust and growing portfolio of Value Added and Special Products (VASP) products, contributing to over half of our revenue. This directly correlates with our topline momentum and results in superior operating margins. By building well-established brands associated with these products and closely engaging with our customers, we are protected against market volatilities.
Director (Commercial and Marketing)
Building omni-channel customer experiences in steel
01
One of largest Tinplate suppliers in India
02
Leading Indian producer of automotive steel
04
India’s largest steel supplier to the solar industry
05
Houses India’s largest electrical steel range
03
Preferred-supplier for high-end corrosion resistant steel products for white goods
At JSW Steel, we hold strong relationships with our various customer segments.
Over the years, a strategy we have religiously followed is to leverage our resources and innovative inclinations to enhance customer convenience at par with global trends. To create a uniform and omni-channel experience for our customers, which comprise Micro, Small and Medium Enterprises (MSMEs), influencers and individual home builders (IHBs), we instituted JSW ONE Platforms Limited, which saw us integrating distribution networks across all product lines and businesses of the Group. A technology-led, solution-oriented entity that will provide a seamless one-stop destination to our customers and other stakeholders, and a unified layer of loyalty programmes for our customers and stakeholders.
Recently, we found that 58% of the school buildings in India require significant repair. Around 41% of our students have classes conducted in open spaces. This presented us with an opportunity to make a real difference in the lives of India’s future citizens, while reinforcing our brand. Under project ‘Roof To Dream’, we used our JSW Colouron+ sheets to cover and reinforce roofing of eight schools in four states, which earned us significant appreciation and a Steelie Award for Communications for this campaign. We also built toilets and painted the institutions, making the school environment much more conducive for students.
8
Schools in 4 States
used our JSW Colouron+ sheets
to cover and reinforce roofing
During the year, a total of 14 new grades/customisations were developed for various applications like automotive, rail, textile, and general engineering, among others.
1Grade
Application
High tensile structural steel
2Grade
Application
Doffer wire, fine wire drawing
2Grade
Application
Rotavator blades
9Grade
Application
Grinding media, bearings, gear and pinion
0.50 MnT
Fe550D high strength TMT
supplied in H2 FY 2020-21
In FY 2020-21, we also shifted to high-strength TMTFe 550 D from Fe 500 D in retail during H2 FY 2020-21 and supplied over 0.50 MnT during the year. Further, we developed seismic resistant steels — both Fe 500 D and Fe 550 D varieties — for supplying to earthquake-prone areas across the country. Following satisfactory trials, commercial production and supplies will start in FY 2021-22.
Our industry leadership and future success depend on our ability to stay attuned to evolving trends and to satisfy changing customer aspirations by offering innovative products in a timely manner. This helps sustain our market competitiveness and grow our market share. To develop and nurture a sustainable business, we constantly focus on innovation and operational excellence.
| Innovation objective | Product category | Key customers | Key result(s) |
|---|---|---|---|
| High Strength Steel (HSS) grade offerings to automotive sector for load bearing, safety & crash parts as an import substitution initiative |
CRCA-SPFC980DUB, JSC780Y HRPO-S355 S420, S500, SS400 HR- HR0,HR300LA,HR210LA Coated-ES SES E275D E335D 390D DP590 |
|
Leveraged our unique capability to produce HSS & Advanced High-Strength Steel (AHSS) grades in Hot Rolled and Cold Rolled product categories and secured approvals from major auto OEMs for critical applications, replacing imports. Through this, we complemented the automotive industry in achieving their safety & light weighting |
| JAZ coated Galvannealed Product with improved formability |
GA-270D |
|
Leveraged our capability to produce JAZ coated GA, thereby developing excellent sliding characteristics |
| Development of AHSS in ATM Safe Mint Application |
IS 5986_2017 750 LA |
|
First time, high strength material in a new Application segment of “ATM” developed from JSW |
| Grade with high corrosion resistance |
CORTEN-B |
|
Leveraged product characteristics of CORTEN Steel for enhancing corrosion life and optimal strength to be used in boiler parts |
| Grade with better Bendability |
SAE1030M(Nb) |
|
Better bendability and toughness material for strapping application and this will be Import substitute |
| Weldable high strength steel |
ASTM A283GRD, |
|
Weldable high strength steel for cooling tower and Transmission Lines |
| Development of special high permeability Electrical steel grade for windmill, an import substitute product |
65C1000-P |
|
High permeability Cold Rolled Non Grain Oriented (CRNGO) fully process material developed for improving windmill generator efficiency improvement |
| Cost effective Electrical Steel @ Hybrid Uncoated Grade (intermediate product of fully & semi process) targeting for FHP & fan motors |
50SP660D |
|
The product can be now used in supplied punched condition, eliminating the need for annealing |
| Development of forging grades for cold forging application with value addition of precision roll, annealing, peeled condition |
Forging Grades/SAE1045H/C35E |
|
Product designed to meet specific end application requirements i.e. precision dimensional tolerance, annealed/ peeled & better surface quality for connecting rods, crankshafts |
| Development of cost- effective flat products which will be used in the agricultural sector |
27MnCrB5 grade-Without Ni |
|
Product design material suited for Rotavator blades important part of a rotavator and drives the machine in preparing the seed bed and mixing the residual soil |
| Development of import substitute Tungsten – Vanadium alloy grade in wire rod form. |
80WV3 |
|
The product can be used in specific doffer wire application in textile machinery |
| Development of Tin plate material for Packaging Industries. |
(T73, DR 8.5); |
|
Material meets the specific application needs of Lug CAP @ type of vacuum seals and Decorative Cans Import substitution Increased JSW Steel's range to market |
| Development of Pragati Mono Coated in VTK plants for retail segment for roofing application |
PP soft & PP Hard in thickness 0.45/0.50 & 0.60 mm in Retail Segment |
Commercialisation of single coat with low dry film thickness (DFT) helps in paint savings, reducing overall cost to customer |
|
| Promotion & Replacement of GI & PPGI with GL & PPGL in sandwich panel application |
Thickness |
By switching from GI to GL, the customers get more life of panels and enhanced barrier protection |
|
| Development of GL in 0.18mm (YS 550 MPa) for construction & Solar Application. |
Thickness- 0.18 mm in |
Commercialisation of 0.18 mm in YS 550 MPa (earlier min thickness 0.20). Customer Base in 0.18 mm is achieved with good parameters of GL wrt GI |
We supplied JSW Neosteel to several noteworthy projects through retail distributors during the year.
